Mistakes in corporate communication

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In the world of corporate communication, we are all familiar with cases of typos that ruin campaigns. Let us take inspiration from an institutional case. The Santander City Council was forced to terminate a contract worth more than 50,000 euros due to a series of errors that had passed the tendering phase filter, but which subsequently sparked considerable public controversy. The slogan “Santander inspires (sic)” reached the editorials of Cantabrian newspapers and became the subject of controversy on social networks. It is true that it was not the only reason for the termination of the contract, because the “originality” of some of the proposals presented was also questioned, but this error played a fundamental role in the decision.


Sometimes it is not necessary to go to brazil email list that extreme and instead of simply throwing the proposal into the trash, an intermediate solution is sought. When a campaign is already prepared, with printed posters and even a website, a grammatical error can force you to modify everything, reprint the materials and change the domain of the website, with all that this implies in terms of reputation and economics . And if it is also a campaign financed with public funds, as was the case with this “ Come o mar ” (in this case, a campaign in Galician), the error can jump in the blink of an eye to social networks and from there to the newspapers.

When a typo ruins a campaign
Few things can do as much damage to a company's (or a person's) reputation as the combination of a lack of attention to detail and the increased level of public exposure that has come about as a result of the universalisation of social media.

Typos even appear on billboards and suddenly, without really knowing how it happened, we have before our eyes a gigantic spelling mistake on a poster measuring 8x3 metres, as happened to the Almería City Council . These are circumstances that can be avoided with an appropriate work process, but even in situations of haste and little attention, in which a slogan is “chosen (sic)” with a clear error, it is difficult to understand that a campaign can pass all the filters to reach the public light. Just ask the Andalusian PSOE .