What is the buyer's journey and how important is it in inbound marketing?

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Consumers like to see that you care about their problems and that you understand them. It is in your hands to help them and take advantage of this opportunity to attract them not only as short-term customers, but also to retain them in the long term . For this help to be effective, you must take into account where your buyer persona is , whether they intend to buy or are just researching.

This is where the concept of buyer's journey comes into play .

What is the buyer's journey?
The buyer's journey, also known as the buyer's argentina email list journey , is an increasingly important reference for designing digital marketing strategies for any company. But what exactly does it consist of and how is it applied?

Simply put, the buyer's journey is the active research process a person goes through until they make a purchase . This journey is made up of three stages : awareness, consideration, and decision.

The buyer's journey should serve as a reference for creating content that will attract, convert and retain our customers. But for the message to be effective, it is necessary to carry out optimal monitoring and know where the user is in the purchasing process .

That's why understanding the buyer's journey is essential for a marketing team. Knowing what stage the buyer is in is essential to creating effective content that appropriately accompanies them at each stage of their journey.