The professional criteria behind automation

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First, let's go back to the idea we started with. In marketing automation, the human factor is what will determine whether it is a key tool (which it will be if used properly) or whether it becomes a waste of time. In other words, it is a tool, not an end in itself .

We are not talking about dehumanized processes. Behind any marketing strategy there must always be an 'architect' (legally authorized - or not - to practice architecture...), a professional with uae email list knowledge who provides the human touch, designs all the necessary steps in that strategy and takes advantage of all the potential that technology puts at his disposal.

The goal is to attract them to a company in a natural way, without exerting pressure , in order to end up converting them into clients. The term arises from the need to differentiate it from traditional marketing that plagues us on a daily basis (pay-per-click advertising, telemarketing, indiscriminate email marketing...) and that has a decreasing effectiveness.

Marketing automation platforms allow the creation of workflows based on certain user actions and the configuration of a series of steps to be followed based on the behavior and interactions of potential customers with the brand . A visit by a lead to a specific page on our website (success stories or rates, for example), a download of a content offer or a click on a link in an email are some of the classic actions that allow the implementation of an automation strategy. But there is much more.