In terms of knowing your customers, experiential marketing is a very rewarding tactic —if you get it right.
Customers today are more demanding and not only want personalized content and messaging but also experiences. Expectations are high for brands as 72 percent of consumers want them to be positive contributors to society while 62 saudi arabia phone number percent want them to connect with consumers according to Sprout Social research.
#BrandsGetReal survey results
Brands with big budgets can offer amazing experiences such as Nike's recent foray into the metaverse letting people design and sell sneakers. But there are also opportunities for smaller budgets such as hosting an event live on Facebook or TikTok. For B2B brands, LinkedIn now offers a great platform to host workshops or seminars.
So if you hold a brand event or create a tangible experience (physical or virtual), build a platform to share your brand value with your customers using a personal approach. You will also be able to understand segments of your audience in a way that goes beyond digital stats and metrics alone.
Travis Scott & Fortnite: Experiential marketing example