But we weren't wrong either

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Reflecting on the digital marketing landscape of the past year, it’s clear that change is happening at a relentless pace, with new trends and technologies emerging at breakneck speed. As is tradition, armed with insight and vision, we once again bring you our annual predictions for where the future of marketing will take us in 2024.

In case you’re a new reader of the WSI blog, we’ve been making five digital marketing predictions for the coming year every year since 2014 (we invite you to kenya telegram database check out our posts from 2018 , 2019 , 2020 , 2021 , 2022 , and 2023 ). So, we’ve got some experience with predicting the future . Here’s the rating scale we created for the original post in 2014:

Oracle (+2) – we hit the mark so hard that we were practically like the lady from The Matrix .
Oracle In-Training (+1) – We couldn’t see the full picture, but we did get a glimpse of the future.
Clear As Mud (0) – we weren't right,
Just A Bit Outside (-1) – We grazed the corner of the base plate, but the ump didn't give us the signal.
Swing And A Miss (-2) – It was like the batter who expects a fastball and receives a curveball… we weren't close.
Before we give ourselves the right to make any more predictions, let's grade last year's predictions and see how we fared. Here's what we said would happen in 2023 :