2. Content creation

[fomayof928@mowline]

A screeshot of the Sprout Social competitor report showing an audience growth chart and a summary of the key metrics of user profiles compared to the competitor average. These metrics include Fans average, Public engagement average and Public engagement per post.
Another key area is influencer marketing. AI models monitor posts, interactions and audience demographics of potential influencers so marketers can map their suitability for brand partnerships. Sprout’s recent cyprus b2b leads acquisition of Tagger further cements how social data analysis and AI capabilities are converging to manage intelligence, reporting and workflows for influencer marketing.

The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers. It’s not just the creative ideation that takes up time and mind space but also the stress of ensuring the content is timely, relevant, engaging and differentiated enough to stop audiences from scrolling past.

An image that mentions a key finding from The Sprout Social Index 2023 that content creation remains the most time-consuming tasks for marketers.
Thankfully, social media managers and teams can rely on dedicated AI-enabled social management tools for content creation and ideation without the pitfalls of generic AI tools.

For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options. Sprout understands nuances in social chatter by using natural language processing (NLP) and provides relevant content recommendations based on the data, leading to compelling content that translates into better leads and improved conversions.