Short Videos and Social E-Commerce

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Short videos . Platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized short videos, making them a prominent content format that allows brands to add a personalized touch to their advertising. Statistics on this emerging trend offer valuable insight for anyone looking to get into content creation and advertising.

According to TechJury , 26% of marketers are jordan telegram database already taking advantage of short videos as an advertising format, and by 2023, a staggering 90% of global advertisers plan to increase their investment in this type of dynamic content. The effectiveness of short videos is evident, with 85% of marketers attesting to their impact; similarly, these videos are 2.5 times more engaging than their longer counterparts. Cultural moments and news account for 63% of video engagement, while UGC ( User-Generated Content ) is highly profitable on social media. To emphasize the importance of influencers , 66% of marketing companies collaborate with them on TikTok, while 16% do so with celebrities. These statistics underscore the growing prominence and effectiveness of short videos in the realm of digital marketing and content creation.

The prevalence of e-commerce in the online shopping landscape has reshaped the way businesses engage with consumers on platforms like Facebook, Instagram, Pinterest, Twitter, and WhatsApp. These channels already host thousands of marketing-savvy businesses and have integrated shopping and payment functionalities by enabling direct purchase options on their platforms available to users. In order to navigate the highly dynamic landscape of online strategies and be able to optimize them, it is key to know social commerce statistics that reveal current market trends and effective practices to attract buyers and expand business opportunities. As of 2023, 27 % of consumers have shown a preference for discovering new products through social media, and 41% of them have found a product on social platforms in the past three months, revealing a 14% increase in the year-over-year (also known as YoY) variation. It is striking that 67% of consumers have made a purchase through social platforms and 53% globally express their intention to buy more through these channels in the future.