The Importance of Transaction System Integration on Ecommerce Websites

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Having your own ecommerce website is a big leap for a growing business. However, managing it is not easy. You need to ensure that customers remain comfortable transacting through the website by providing supporting features. In addition, there needs to be an integration of the transaction system so that payments are no longer managed manually.

the importance of integrating transaction systems on e-commerce websites
The Development of Ecommerce in Indonesia
Ecommerce in Indonesia has grown rapidly in the last list of bahrain cell phone numbers decade. Quoted from Katadata , based on reports from Google , Temasek , and Bain, the value of the internet-based economy in Indonesia in 2019 reached US$ 40 billion or 567.9 trillion. This is partly indicated by the increasing number of online business actors year after year.

However, it does not mean that the growth of e-commerce in Indonesia is smooth. There are a number of challenges that business owners must face in building and maintaining their businesses.

One of them is how to understand changes in consumer behavior. Consumer behavior changes according to the conditions and situations that are happening. Indirectly, these behavioral changes result in changes in decisions, including when shopping. Starting from the type of product purchased, how to shop, to the intensity of shopping, all are affected.

For example, if related to the current conditions in Indonesia and around the world, the COVID-19 pandemic has also created changes in consumer behavior . People are increasingly shopping online because they don't need to leave the house. The products purchased are also more health products.

By understanding consumer behavior, a business owner can see valuable opportunities. A product that initially did not sell well, for example, can be adapted to market demand, resulting in greater sales.

Another behavioral change shown by most consumers today is the use of cashless or non-cash payment methods when shopping.

According to data from Bank Indonesia (BI), non-cash transactions using electronic money in 2019 reached US$ 18.65 billion or around Rp251.78 trillion from transactions in the previous year of US$ 15.02 billion or Rp202.77 trillion.

This is different from the previous era when the payment method was still done manually in cash. Consumer behavior in this digital era has become a trigger for the proliferation of online stores and the existence of e-commerce .

Reflecting on this, it is only natural that business owners start to consider the option of building an e-commerce website to expand their business area, even without limits in the digital world .