Product licensing and merchandising

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Franchise fees, royalties and property income
Burger King operates primarily under a franchise model, whereby independent franchisees own and operate individual Burger King restaurants. As part of this arrangement, the company collects franchise fees from franchisees when they join the system. These fees cover the costs associated with setting up a restaurant, training, and ongoing support from Burger King.

Additionally, Burger King earns ongoing royalties from its franchisees. These royalties are typically a percentage of the franchisee's sales and serve as a recurring revenue stream for Burger King, reflecting the value of the brand and its continued support of its franchisees.

Burger King owns approximately 19,000 restaurants, many of which are leased to germany phone number data franchisees. In 2020 alone, Burger King generated approximately $4.9 billion in revenue, with franchises and real estate revenues contributing approximately 50% of the company’s revenue.

Burger King has extended its brand beyond the restaurant environment by licensing its name and trademarks to various products and merchandise. This includes partnerships with companies to create and sell Burger King-branded products such as sauces, dressings, snacks and promotional items.

These revenues are generated through licensing agreements and the sale of these licensed products, which extends the reach of the Burger King brand and creates an additional revenue stream.