The Importance of Influencer Marketing

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And also regarding the latter, the role of social media could have been crucial since, for some time, the channels had been loudly acclaiming their return! To conclude, picking up the thread of the Social discussion, on January 18 - in view of the new edition of Sanremo 2023 - Amadeus inaugurated the Festival's TikTok profile : a means to reach the main Gen Z community more immediately, which populates the platform with videos, highlights and unreleased content. Even from the data relating to the analysis of the audience of the 73rd edition of the Sanremo Festival we certainly expect even more significant numbers, testifying to a new increase in the number o djibouti business email list f “very young” people in the Ariston audience.


The recent clash between the Italian Society of Authors and Publishers (SIAE) and the American company Meta (owner of Facebook, WhatsApp and Instagram), regarding music copyright, has led to the disappearance of many Italian songs on Facebook and Instagram . Several official statements and press releases have exposed the positions of the two parties, suggesting that a short-term solution may be difficult to achieve. SIAE claims to have received a unilateral offer from Meta, which refuses to share individual nation-level playback data. Matteo Fedeli, general manager of SIAE, explained that knowing how much Meta earns is essential to understanding the offer being made, but Meta made a "take it or leave it" offer without providing relevant information about the business.