Try to find ways to make content production more efficient from the start

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Make sure to share your content calendar with your entire company. Ideally, you should actively involve other teams to improve the calendar. For example, engaging customer-facing teams (like sales) and encouraging them to add their ideas can make your content more customer-centric.

This approach can help position the (content) team not as a “group of list of brazil consumer email editors and grammar buffs,” but as a critical part of the company’s pipeline and revenue engine.

David McCarthy, Content Marketing Strategist in Chicago

Plan content production
You’ll create better content with less chaos. As you plan your content strategy, think about some general solutions that can improve your content production cycles and save you resources. For example:

Review available resources (content budget, content team members, etc.)
Define a timeline and approximate frequency (e.g. how much content you plan to produce each month)
Identify potential bottlenecks and optimization opportunities (e.g., could collaboration with internal experts help you with content research?)
Evaluate the budget and time needed to produce content that meets your goals
Decide whether to outsource content production or keep it in-house
Determine whether you need to involve design, development, or other teams in the production phase
As for timing , it should depend on your specific KPIs and expectations. For example, consider how many keywords you need to cover on your blog this year to reach your organic traffic goals.