Read excitement-generating emails before an event

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Wrapping up email has been plagued with rumors of its death for years. Instead it has paved so many avenues in the world of marketing. It will create a deep connection with the customers and prospects by offering a seamless experience to them. Have a look at this interesting infographic by emailuplers on theory of email evolution that will surely leave you fascinated. Where do you see email design moving in the future? Share your thoughts in the comments below.

Automation is often portrayed as homeowner data dehumanizing and impersonal. But in email marketing, automation tools can help you create the exact opposite: timely, relevant and highly personalized messages that speak to your individual customers’ needs and objectives. You just can’t do that with one-size-fits-all emails. Automation makes personalization scalable. Unless you’re prepared to create an email for each of your thousands or millions of emails, you need automation to achieve : messaging that personalizes each email based on your customer’s point in your lifecycle.

This kind of messaging is necessary in bb email marketing, where email content focuses on moving visitors from unknown prospects into marketing-qualified leads, and on to being sales-qualified leads. Changing your marketing mindset look below at the communications lifecycle for a cloud-based “software as a service” provider. The lines show you the touch points (opportunities) along the lifecycle (also called the customer journey) where relevant messages can move the prospect from enquirer to long-term customer.