When choosing your keywords you should put yourself in the shoes of your potential customers to try to identify their search intent . Search intent (also called Search Intent or User Intent) is the main objective, more or less explicit, that a user has when using a search engine.
You need to put yourself in the user’s shoes and try to think like them. “What do they type to find your website?” Putting yourself in the user’s shoes helps you identify the terms they might use.
4. Define your search terms
Once you have a clear idea of your goals and your users' search criteria, it's time to choose your keywords. We usa phone number list suggest selecting keywords that are relevant to your business and focusing on what sets you apart from your competition by choosing keywords that highlight your uniqueness. As for length, using a combination of long and short keywords is the best SEO strategy. Search for synonyms related to your content and business and optimize your site for those terms as well as more specific words.
5. Get help from the right tools
To carry out the work of keyword research and analysis , various tools are used , including: SemRush , SEOzoom, Ubersuggest . They are paid SEO tools but have good starting “free” versions that allow keyword research.
Google also offers some excellent SEO tools such as Google Trends , which allows you to monitor keyword search trends, and Google Search Console , a service that allows you to monitor and manage a website's presence in search results.
Want to learn more about how to connect Google Search Console to your website? Read “ How to Index a Site on Google “