Ad revenue in mobile games is like the financial engine that powers your favorite games. Ads and in-game purchases work together to ensure game developers have the funds they need. Types of in-game ads In-game ads come in different shapes and sizes, such as various snack packs.
First, there are banner ads —those little france business fax list you see at the top or bottom of your game screen. They're like mini billboards, quietly cool while you play. Then we have video ads . These are like short trailers that pop up, usually when you take a break between game levels.
Watch a few seconds and the game rewards you with a little cash. Ever notice how products blend seamlessly into the game world? That’s product placement . It’s like when your favorite soda shows up on a virtual shelf — the company paid for its merchandise to become part of the game’s story.