We would like to extract the most memorable moments of successful companies. We have recorded the different essences told by marketing experts through interviews. Through the 30 interviews in "Marketing Experts Say 2", readers will establish a deeper brand impression of each company. Of course, we will also reflect the benefits and changes brought by the 30 companies to the general public in each article.
30 Marketing Experts
The time and efforts of 30 marketing masters have been combined into this book (ranked by the founding time of their companies):
Stories inspire the future, and thoughts inspire ideas
"Marketing Experts Say" shares the stories and thoughts of experts, using stories to inspire the future and thoughts to stimulate ideas. These stories and thoughts include but are not limited to:
Baidu is grasping the marketing changes in the AI era. How does Baidu Search, Baidu's most basic and core product, open up a new battlefield for corporate marketing by combining it with artificial intelligence dominican republic mobile phone number list technology?
58.com is known as the "magical website". When did this name start? Why did 58.com finally sign Yang Mi instead of Hai Qing, the "good helper in life"? What new ways of advertising placement has 58.com created in recent years?
Sina Weibo’s veteran product director talks about the journey of Weibo’s commercialization. What explorations and attempts did Weibo make at that time?
Do you still remember the slogan "Looking for a headhunter, go to Liepin, you will be an elite"? Liepin.com, which has been listed, started out as a headhunter. After years of development, what kind of development and transformation does it reflect in the recruitment industry?
Why is it that Maimai, an Internet company founded at the end of 2013, has taken the real-name authentication model in the Chinese workplace to such an extreme? Why is Maimai's commercialization model so different from other social platforms? Is it the result of strategic planning or a product of chance?
After a round of fierce advertising, Funshine Sales established its brand and made SaaS popular. How does the founder view the upgrade and iteration of SaaS products?
Why did Luckin Coffee choose to make coffee? After more than a year of market expansion, what scale has Luckin Coffee achieved?
The man who successfully created Daigula K and Office Ono has both the cultivation of a scholar and the courage of an entrepreneurial businessman.