Informational: A search falls under the informational intent

[kexej28769@nongnue]

When the user is looking for specific information. It can be a simple search, like "what's the weather like today?" that provides immediate results, or something complex, like "best SEO strategies" that requires a more in-depth explanation.
Navigational: In this case, the searcher is looking for a specific website or application. Common examples of navigational searches are "Facebook login", "Semrush", and "Amazon".
Commercial: Search intent is commercial when the user is looking for a specific brunei email list product but has not yet made a final decision. For example, searches like "best SEO tools" and "best DSLR cameras" are commercial.
Transactional: In this case, the intent is to purchase. The user who searches has already decided to purchase a specific product or tool. Searches such as "buy Nikon d500", "buy Macbook Air" and "buy groceries online" fall into this category.
Semrush identifies search intent across various keyword research tools , taking the guesswork out of it.

img-semblog
It is good SEO practice to keep search intent in mind when creating content for your website.

For example, if you want to rank for the keyword "best DSLR cameras," you need to understand that the search intent is commercial, not transactional. The user is still undecided about which DSLR brand to choose. There is no point in optimizing your DSLR landing page for these specific keywords.

Google understands what users want when their search query is “best DSLR cameras”: they’re looking for options, so they want a post or video that lists the best DSLR cameras, not product pages or e-commerce pages.