Why will this trend prevail in 2025

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There's no denying that video content will not be taking over in 2024. But it will experience a huge change.

Although 2023 was the year of short, vertical videos—just five or seven seconds long—this could be about to change.

According to research by Metricool, longer videos could make a strong comeback in the near future.

And TikTok may have a lot to do with the cameroon telegram number database resurgence of this trend, since longer videos have once again captivated millions of users on this extremely popular platform.

Vlogs are increasingly being consumed on TikTok – something that used to be a common occurrence on YouTube.

In addition, longer-form content, categorized as “A day in the life of,” has experienced tremendous prominence during the last quarter of the year.




In 2024, customers want to connect on a higher level with brands that demonstrate empathy.

In fact, that is a word you should not forget if you want to nurture or expand your existing community or start creating one from scratch in an authentic, lasting and real way.

Consumers want to feel heard, valued and understood by the brands they interact with on social media.

They don't just want to buy convenience—in the form of quality products or services.

Next year, their main focus will be on developing relationships with brands that demonstrate genuine empathy.

social media trends