“Above the Fold” Section Across Devices – How Does It Change?

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“Above the Fold” on Desktop vs. Mobile
Modern websites must meet the diverse requirements of users who use multiple devices, from desktop computers to smartphones. On desktops, “Above the Fold” covers a larger screen area, which allows for more content, such as headings , forms , and graphics. On mobile devices, however , visible space is limited, so it is crucial to highlight the most important information and CTA buttons that will grab the user’s attention.

For example, “Above the Fold” content on desktop might include a video, visually instagram phone number data rich banner, and rich headlines, while on a smartphone it should be optimized for fast loading and easy navigation.

How does site responsiveness affect ATF?
Responsiveness is a key element of “Above the Fold” optimization. Pages optimized for mobile-first indexing adjust their layout based on screen resolution and device type. This allows the user to see important information immediately, without having to scroll.

A lack of responsiveness can negatively impact bounce rates , as users abandon pages that are difficult to navigate on mobile devices. That’s why it’s crucial that “Above the Fold” is visible across devices without having to scroll , has clear calls to action, and engaging visuals.