Use modern audience engagement strategies

[fomayof928@mowline]

A data visualization that shows that the average daily inbound engagements per post in 2023 was 14 across all industries, per the Sprout Social 2023 Benchmarks Report.
We’ll get to modern audience engagement strategies latvia b2b email leads in a bit, but the main message here is to understand what audiences want today.

Online trends move quickly, and brands have to keep up with the evolving tastes of their target audience. What may be popular one day could quickly drop out of favor the next. Keeping tabs on the types of content your audience wants and engages with most will help your brand stay relevant.

Track performance
Tracking performance using specific metrics, as we defined earlier, will also help you optimize your social media performance.

For example, if you get a lot of comments on your posts but take two days to respond to each one, you may be stopping a possible conversation. Track what happens when you respond to each comment within a day or within a few hours. Does that increase the level of engagement?

In this example, Wendy’s social media team does a great job of responding to audience comments, keeping the conversation going



A Facebook post from Wendy’s, with comments from the social team responding to audience comments and engaging in the conversation.