Greater customer loyalty:

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Benefits of executing the “octopus strategy” in today’s market


In today’s market, the “octopus strategy” offers several key benefits:

1. Greater market reach:


Through multiple products and brands, a sweden telegram database company can reach a broader and more diverse audience.




Customers can purchase products that adapt to their changing needs within the same company, which greatly fosters brand loyalty.

3. Flexibility and adaptability:


Diversification allows the company to quickly adapt to new opportunities and threats in the market.

4. Resource optimization:


Existing resources such as infrastructure, brand and market knowledge can be leveraged to launch new products and brands, without losing relevance or competitiveness.

5. Exponential growth potential:


Each new product line or brand has the potential to become a significant new revenue stream.

How to apply this marketing and sales strategy in a physical business


Let's imagine a chain of coffee shops, called “Café Clásico”, which initially only offered coffee and pastries.

To implement the “octopus strategy”, the company could:

marketing and sales strategy