Some people wonder not only what brand branding is

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Branding vs. Marketing



They are also confused between two major concepts: Branding and marketing.

Although they are two terms that are often confused, they are actually two different pieces of the same puzzle of business success.

Marketing focuses on how you promote spain telegram database your products or services to convert potential customers into repeat customers.

Your goal is to impact, attract and retain the right audience, at the right time, with a solution they really need.

While branding defines what you want to communicate and how you want your brand, product or service to be perceived.

It is a clear differentiating element and is supported by visual elements and a unique and unrepeatable customer experience.

In other words, marketing is action. It encompasses the strategies and tactics you use to reach your target audience, generate interest in your brand, and convert prospects into customers.

But branding is the essence and identity of your brand, what makes it unique and special.

It is the sum of all the elements that create the perception of your brand in the minds of consumers.