Additionally, it is worth analyzing:

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For example, in e-commerce, content commerce is great for selling physical products like clothing or electronics through reviews and guides. In service industries like consulting or education, you can use case studies or expert blog posts to build trust and attract customers. Even in less obvious sectors like construction or medicine, content commerce can build brand awareness and generate leads.

How to measure the effectiveness of content commerce activities in search results?

Measuring the effectiveness of content commerce activities relies on several facebook phone number data key metrics. The most important of these is organic traffic, which can be monitored using tools such as Google Analytics. This allows you to assess how many people found your content from search results and what behaviors users displayed on the site.


Conversion rate – How many people visiting your site took the desired action, such as purchasing a product.
CTR (Click-Through Rate) – The percentage of users clicking on your content in search results.
Time on Page – Shows whether your content is engaging and meets user needs.
Regular analysis of this data allows you to optimize your content commerce strategy and make necessary improvements.

What content best supports online sales?

The most effective content to support online sales is one that not only informs, but also engages and builds trust. Examples of such content include: