How to adapt this trend? Example

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Let’s imagine you have a digital business consulting firm called “Digital Strategies Pro.”

To stand out in a competitive market and capture the attention of potential customers, you could embrace the paid media diversification trend in the following ways:

Social SEO is another of the 2024 marketing philippines telegram database trends that every marketer, entrepreneur, and business owner must master and take advantage of.

Why? It's quite simple: she is completely transforming the way brands position themselves on digital platforms.

Traditionally, SEO has focused on optimizing websites for search engines like Google or Bing.

However, consumer behavior is changing, with more and more people turning to social media for more than just entertainment or interacting with friends and family.

Data reveals that by 2024, a large percentage of social media users have integrated them into their customer journey .

According to a post by The Drum , “Gen Z and millennials… with a combined 59%, prefer social apps to internet browsers.”

This means they use them to discover new brands, products and services or research their prices, features and reviews online.

Simply put, Google and YouTube are no longer your first choices when searching online.

Today, platforms like Instagram, TikTok and Pinterest have evolved from simple social networks to dynamic search engines.

Through them, users search for content, products and even inspiration.

This change means that brands must adapt their SEO strategies to ensure that their content is visible and attractive to their audience on these frequently consumed and massive platforms.

It's no longer just about appearing on the first page of Google , but rather being present in the Instagram search feed or on the TikTok results page , when users search for topics relevant to your industry.