6 Points to consider when creating a white paper

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If no downloads are made, there are no advertising fees, and it is also possible to set a maximum budget, so this is a way to get started with low risk. Method 4: Display it on the screen during the webinar as a participation benefit Using a white paper as a webinar is another way to generate leads. You can use it as a document to be displayed on the screen during the webinar, which will reduce preparation costs.


Furthermore, if you use it as a perk for participating turkey telegram phone number list in the webinar, you can expect to increase the number of applications. Also, after the webinar, if you want to determine whether attendees are quality leads for your company, it is effective to conduct a survey. Offering an exclusive reward, such as distributing a white paper only to survey respondents, can also help increase response rates. So, what is the most effective way to generate leads? If you're wondering "which method is best for your company," start by placing it on your owned media or on your company website.


If you already have a website, all you need to do is set up a white paper, which doesn't cost much. For owned media, it is recommended to change the white paper you post depending on the theme of the article. This will increase download rates because you can provide your readers with white papers that are tailored to their needs. In fact, when Nile placed navigational text and white papers in appropriate locations within articles based on the intended readers of each page, the number of downloads increased by approximately threefold in one year.