Reviews and ratings are opinions that customers leave on websites such as Google or Amazon , and even on the business's own online store.
They are a key form of social proof in the digital age, allowing consumers to make informed decisions based on the experiences of others.
If you're not already using reviews to boost namibia telegram database your business' sales, we're sure that after reading this fact you'll want to start taking advantage of them as soon as possible:
“Review-based ads result in a four-times higher click-through rate and a 50% reduction in both cost per acquisition and cost per click.”
Amazon is a clear example of how reviews and ratings can boost sales. Every product has a review section where users rate their experience.
Additionally, Amazon highlights the most helpful reviews and responds to negative ones, showing that the brand values customer feedback.
Star ratings and detailed feedback are deciding factors for many buyers.
amazon reviews
Source: Amazon.
4. Influencers or celebrities
Using influencers or celebrities to promote products is an effective strategy because these people directly influence their audiences, and they, in turn, trust their opinions.
By partnering with a public figure, brands benefit from the credibility and reach of their network of followers.
Real case: Gymshark