With the customer profile outlined and the segmentation data in hand, it's time to optimize your philippine cellphone number website so that it appears and speaks to the defined audience.
With a high ticket, anyone interested in investing in a solar system is on Google , searching daily.
Search engine optimization through SEO or Search Engine Optimization is an organic way to bring traffic and people to your website and appear to those searching for solar energy.
Combined with an Inbound Marketing strategy, SEO brings this potential customer and captures them through conversion strategies within the website.
With this lead in the database, it will be guided through a sales funnel until the moment it is approached by your sales team, when it will be much more ready to close the sale.
Sponsored Ads
Another way to capture qualified customers is through sponsored ads .
The strength of this marketing strategy for solar energy is that through ads on Facebook, Instagram, LinkedIn and Google Ads, you can segment your audience with the data you defined at the beginning and appear to potential customers based on location and other segmentations you select.
TIP: If your goal is B2B sales, LinkedIn may be your best channel. This social network is mostly used by companies and professionals responsible for making decisions about this type of investment.
Indications
This is the easiest and most common way to attract new customers to the solar energy industry.
A recommendation for a product or service by someone you know is the best form of marketing, since our subconscious has a tendency to trust social proof and feedback from people close to us.
Therefore, focus your efforts on the sales and after-sales experience of each project. After all, your customer can be your biggest salesperson .
Need help? We know the right strategy to sell solar systems online!
We can help you integrate all of the above strategies and put together a solar energy marketing plan tailored to your business and the type of customer you want to sell to.