Where brands invest the most

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The graph shows that search engine promotion is in the greatest demand, while trading companies, which were conceived as the basis of promotion in e-commerce, are only in fifth place. Most marketers note this advertising format as a weak point. More than 60% of specialists admitted that they do not use feed management services to update and correctly mark up the assortment for different platforms, which obviously reduces the potential effectiveness of this type of placement.

And yet, in terms of investment luxembourg telegram database growth, trading companies are in second place after search, which indicates that this format is considered important and necessary for development.



Increase in investments in various promotion channels

Moreover, the list of advertising campaigns whose budgets were cut last year did not include trade campaigns. The reduction in funding here affected, first of all, media advertising, remarketing and social networks. Interestingly, 26% of respondents testified to the absence of cuts in advertising budgets in all areas.



Budget cuts

One of the most popular promotion methods remains pay-per-click advertising . When asked if you managed to grow your business over the past 12 months with the help of PPC, 56% of respondents gave a confident positive answer. Pay-per-click advertising brought a little help to 28% of respondents, insignificant for 12%, and only 4% considered it useless.

At the same time, 88% of marketers reported that they plan to increase their advertising budget for this type of contextual advertising next year.