Set your target audience and goals

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8 Types of white papers and examples We have touched on the purpose of creating a white paper and explained its benefits. Here we have summarized the types of white papers and some reference examples in a table. 8 types of white papers and examples kinds overview Reference Example 1. Business know-how A document that compiles useful countermeasures and measures based on knowledge and experience "The Cheat Sheet for Direct Search Optimization" "10 Tips for Shelf Allocation to Capture Customers' Eyes" 2.


Case studies Documents that compile reviews and saudi arabia telegram phone number list before-and-after examples from companies that have introduced products or services "Examples of using in-house owned media plans" "Examples of Instagram advertising by EC businesses" 3. Beginner's guides Documents that compile basic information about products and services, manuals, Q&As, etc. "Video Marketing Beginner's Guide" "SEO Article Creation Agency Plan Introduction" 4. Research reports Documents summarizing industry trends and company surveys "2022 Telework Survey" "Video Platform Usage Survey Summary" 5. Seminar and exhibition reports Materials summarizing the contents of your company's seminars and exhibitions "2022 Budget Use Seminar Report" "Job Hunting Survey Summary" 6.


Product introductions and service comparisons Documents that compare your own and other products and services "CRM Tool Comparison Guide" "SEO Tool Comparison Table" 7. Glossary Material explaining industry and product terminology "EC Industry Glossary" "Marketing Glossary" 8. Checklists and templates Templates and checklists that can be used in your business "Checklist for cost reduction" "A collection of templates for creating impactful advertisements" Reference: [Marketing] Benefits of using white papers and points to note when creating them If you want to know more about the different types of white papers, please take a look at the following article for a more detailed explanation.