The first thing to be clear is that this document does not necessarily need to be in the traditional printed format. There are alternatives that can fit into different situations. Here are the main ones:
1. Email
Yes, perhaps an email would be more appropriate. In this case, the text could be the same as the company's cover letter based on the checklist we will show below.
Just remember to include links to your website, school principals email list blog, LinkedIn, and even videos and PowerPoint presentations. Make sure you take advantage of all the possibilities this format can provide you.
2. Slideshow
In PPT or PDF format, perhaps a presentation illustrated with images and with a different design, respecting the visual identity of your business, would be more effective than a simple letter or email.
You can use this presentation not only for clients, but also to acquire new partners and investors, for example.
Therefore, in addition to being aligned with your brand's visual identity, your business cover letter must be didactic, cohesive and direct .
3. Produce a short video
Remember the days when making an animated video was incredibly expensive and took months? Well, that’s a thing of the past!
Today, there are platforms that help you create excellent company presentation videos. You just need to have some “knack for it” and use ready-made templates.
Check out some cool websites that can help you easily (and even for free) produce one of these presentation videos for your company:
In fact, check out Agendor's presentation video to learn about our platform and get inspired:
We're not talking about your entire website.
Create a page with the information shown in the checklist below and add videos, animations, PPTs, testimonials, infographics and illustrations that help present your company in a much more effective way to the customer.
With this page ready, just send the link to your prospects.
How to write a company cover letter? Checklist with 10 tips
Do you need to write a business cover letter for your company, but don't know where to start? Relax! With this checklist, you'll be able to do it with ease!