A unique value proposition is a marketing strategy that establishes a clear and concise statement about the benefits of your offering. A short, simple and objective sentence that highlights what sets you apart from the competition.
This highlighting factor can be related to several aspects of a business, such as:
the quality of your product;
excellence in service ;
cost-benefit;
presentation of the product or service;
delivery speed;
positioning;
engagement with social issues
etc.
Therefore, to find your unique value proposition, professors edu email addresses you need to carry out an in-depth analysis of the internal and external environment to find what will make your company special in the eyes of the customer.
But don’t worry, we’ll talk about this in detail throughout the article.
ATTENTION: A unique value proposition is NOT A SLOGAN.
McDonald's slogan, for example, is "I love all this stuff." This phrase doesn't reveal any of the brand's unique features and doesn't make it clear why we should choose it over other fast food restaurants.
Do you see the difference? A slogan is just a simple phrase that makes a brand memorable. A unique value proposition has an argument . So, McDonald's unique value proposition could be: delivering a delicious snack quickly and in a standardized way.
See also:
How to stand out in a competitive market
Discover the equation that teaches you how to create value for your customer
5 Benefits of a Unique Value Proposition
A unique value proposition can do more than just help you sell more. She also:
facilitates marketing strategies;
promotes your company's image;
improves your market positioning;
increases audience engagement;
increases the customer loyalty rate.
Understand better.
1. Facilitates marketing strategies