Who have shown an interest in buying it

[Joywtseo421]

I would like to address social recruiting and a talk I had with Social-Hire.com’s CEO, Tony Restell. Tony’s utilization of social media strategies can be deployed throughout the recruiting funnel. Tony elaborates his top strategies for recruiters on his blog. Here is our discussion:



Q: What is one tactic you suggest teams do to start hyper-focusing their social audiences on potential candidates (as opposed to an audience who are generally interested in their content)?


A: "I would recommend that recruiting teams focus on creating a "lead magnet" or lure lithuania phone number resource to entice people who are interested in a career move to show their hand. This could be an invitation to participate in a remuneration survey, to register for a career networking event, to have their CV / Resume reviewed, to gain access to some gated content or to a members-only area of the careers website, to sign up for a career-focused webinar... By providing valuable insights to people who are thinking of a career move, this "lead magnet" helps convert your social media audience into candidates you can potentially work with. Better still, lots of those you convert will be "passive" candidates and so far more likely to join your business should the right opportunity arise."



Q: What is one tool you have used or suggested clients use to scale social recruiting processes after the process is proven to work?


A: "Very few recruiters are taking advantage of the retargeting marketing that platforms such as Facebook, Twitter, and LinkedIn have made possible. In consumer marketing, it is a well established fact that by re-marketing to people the sales conversion rate can be significantly increased. Now apply that to your recruitment activities. Most candidates visit your careers pages and leave without ever having registered their details or applied for a vacancy. But now imagine if, over the weeks that follow, your company repeatedly encouraged those candidates to return to the site and browse the latest openings or register for a jobs-by-email alert. Well that's exactly what retargeting on social media sites makes possible - and it can help to scale the results that your team is starting to get from social media.”