[Point 3] Create the necessary content according to the customer's situation It is also effective to check with the people in charge of nurturing and customer service what kinds of inquiries they usually receive and what kinds of problems people often have, and turn that information into content. This is because it makes it easier to create content that can directly solve the problems customers are facing. For example, if many people are concerned about SEO, creating downloadable materials on SEO may increase the number of downloads and sales rates.
Creating content that matches the customer's netherlands telegram phone number list concerns will not only improve the quality of customer service, but will also encourage the customer to take the next action, making it easier to determine whether the customer is likely to place an order. Another way to think about content is to use the AIDMA model introduced earlier as an example. [Point 4] Improve the quality of customer information to improve scoring accuracy In order to improve the accuracy of scoring, it is also important to improve the quality of customer information, because with only the company name and the name of the person in charge, it is not clear whether lead nurturing will lead to a sale.
However, what if the customer is someone with decision-making power within the company (such as a general manager or division chief)? If you can get the customer interested in your company's products and services, the chances of them being introduced will increase. If you want more detailed data for scoring, consider introducing a CRM (customer relationship management system). Introducing a CRM will allow you to see past interactions and the customer's job title. This will make it easier to manage customers, such as which scenario stage they are in, which will allow you to efficiently improve the quality of your scoring and customer information.