Creative industries in Russia will gain laws, roadmaps and development standards

[tanjimajuha20]

The experts of the creative economy market listed the main trends at the conference "Promising Directions for the Development of the Creative Economy of Russia". Among them are increased interest in national and local products; lower barriers to entry into the labor market in creative industries; replacement of some functions of specialists in the creative economy with artificial intelligence (AI); slowdown in the growth of demand for products of creative industries within the country; growing popularity of non-digital creative products with the growth of digitalization of the economy as a whole; symbiosis of small businesses and digital platforms.

Read also

By the end of 2023, a federal finland whatsapp number database law on the development of creative industries will be adopted in Russia. In addition, the Center for Creative Economy Development has developed a regional standard for the development of these industries, and by March 2024 it will present roadmaps for the development of creative economy sectors. The goal is to increase its share in Russia's GDP from 3% to 6.5% by 2030.

Leading specialist of the Institute of National Projects, research fellow of the Faculty of Economics of Moscow State University named after M.V. Lomonosov (MSU) Viktor Bryzgalin noted several structural shocks that affected the trends of creative industries: "The creative economy in Russia and the world has experienced several structural shocks over the past three years, which are changing the trends of its development. In 2020, the pandemic accelerated the process of digitalization. Then, over the past two years, there has been active development of technologies - in particular AI, which essentially raised the question anew of which industries will survive and develop. The third shock is more related to Russia. These are sanctions restrictions, which significantly affected how the structure of the economy in general and the creative industries in particular is being arranged. At the moment, the situation in the world has stabilized, and we can continue to observe the development of new trends."

Viktor Bryzgalin also made several conclusions about their development based on new trends: "Now global and Russian trends in the creative economy will begin to diverge. In the world, there will be a trend towards globalization, environmental friendliness, and safety. And within Russia, there will be a trend towards locality, identity, and tradition. The main problem of creative industries in the next 10 years will be a shortage of personnel. AI will replace some jobs. Moreover, in Russia, there is a drain on personnel by "non-creative" industries. Therefore, we need a differentiated development strategy for different creative industries."

Dean of the Faculty of Economics at Lomonosov Moscow State University and Scientific Director of the Institute of National Projects Alexander Auzan noted the successes of the regions: "In 2022-2023, the economy survived mainly due to market institutions, not mobilization ones. Creative industries are precisely a market mechanism associated with the circulation of intellectual property rights. Therefore, the demand for creative industries is associated with some key trends. The economic growth that we are recording at the end of 2023 is mainly due to government investments of an unproductive nature. As a result, the regions that organize this growth have been redistributed. Creative industries have come even to the poorest regions. Therefore, the question of the creative economy is not purely Moscow-specific. We should be proud of at least one technological result of 2023. Russia has joined the race for artificial intelligence. And this is a challenge for the future."

Igor Namakonov, CEO of the Federation of Creative Industries, spoke about the problem of entering foreign markets: "Our position in 2023 was built around the regions. We traveled a lot, communicated and talked about how important it is to form an identity. 2024 will be even stronger in this matter. We are focused on the fact that entrepreneurs of the creative industries will be able to synchronize in terms of development accents on the domestic or foreign market. This is a very important aspect. I hear from many representatives of the creative industries of other countries - China, Thailand, Indonesia, South Korea - that they see a lot of interesting things, but this absolutely does not correspond to their idea of ​​\u200b\u200bthe beautiful and beautiful. For example, the perception of China and South Korea is very different. Therefore, when creating a product for the domestic consumer, you need to understand that it should not be sent abroad in this form. At the moment, we have not yet formed a culture in this form. Now about 30% of entrepreneurs in the regions do not even have photos of products in order to present them online. This is about the process that still li