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- Notification emails Types of transactional emails: notification emails Notification or reminder emails are intended to keep customers informed, especially when it comes to payment or shipment tracking. These types of transactional emails are essential for staying in touch with users, providing them with important information at the necessary times . 4.- Feedback emails Types of transactional emails: feedback emails To make request emails successful, you need to make the process as simple as possible . And don't expect to receive all the information at once. Also, if you can, it's always a good idea to offer some incentive for the user to give you feedback.


5.- Abandoned cart recovery emails Types of transactional emails: cart recovery emails It is essential to have a transactional email automation strategy to recover abandoned carts that clinics email list includes a reminder of what has been abandoned . In addition, it is advisable to provide new offers that can attract attention as well as sending them on time. Good use of MDirector's transactional email service will allow you to greatly improve in this aspect. Differences between promotional and transactional emails Differences between promotional and transactional emails As you can see in the infographic above, the most notable difference between transactional and promotional emails is the objective .


Each type of email pursues different goals and has different operating techniques. The main difference is that transactional emails are sent to a single user. since the customer has had to perform a certain action in order for you to contact them. Promotional emails, on the other hand, are governed by database segmentations, so they reach more than one person. Another of the most notable differences is that promotional emails are almost never expected by users. On the contrary, the subscriber or buyer does expect a transactional email with their invoice, order tracking or password change.