- They provide higher opening rates 2.- The video adapts to any objective 3.- Strengthen the engagement of your contacts 4.- The power of differentiation 5.- Video is the most shared content 6.- Improve your SEO positioning 7.- They enhance purchasing decisions 8.- It serves target audiences of any age 9.- 10.- Boost the results of your shipments Why include videos in emails? video engagement As you know, email marketing only works when recipients actually read what they receive. Creating successful campaigns will be doubly complicated if those messages get lost in spam filters.
Or users ignore them. In email marketing, as with all communication channels, everything starts with having a clear objective. If you know who you are addressing and what your goal is, it will be easier canadian hospitals email list for you to direct your strategy. All brands are looking to achieve higher email opening rates, with greater impact and conversion rates. To do this, a series of alternatives are proposed in order to attract and engage users. Creativity, the star ingredient If you always follow the same line of work, you will get the same results. If your email marketing campaigns do not achieve good opening rates or conversions, think that there is something that needs to change.
To do this, the key is to develop out-of-the-box thinking . And this is where video comes into play. There are many benefits to including videos in email campaigns. But there is one reason why so many brands are betting on them. Video is one of the best ways to capture attention and influence the purchasing decision. In fact, this is what a study by ComScore confirms. According to their data, after watching a video, 64% of users are more inclined to buy online. But you also manage to be top of mind for your customers, surpassing your competition.
Now you are in the top of mind of your consumers
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