Screenshot of Tagger's Engagement Rate by Platform.

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These insights pinpoint the influencer archetypes, content pillars and partnership structures generating the best results.

Use an influencer marketing tool
Influencer marketing tools streamline the process of finding the perfect Instagram influencers for your UK campaigns with features like analytics and influencer discovery. They also help you manage your partnerships in one place.

An influencer marketing platform like Sprout Social british indian ocean territory b2b leads Influencer Marketing (formerly Tagger) complements basic features with advanced ones to make it easier for you to find, collaborate and measure your influencer marketers’ performance. It includes:

Advanced search filters, like location, audience demographics, engagement rates and content style, help you identify the most relevant influencers

Performance metrics, including reach, engagement and industry trends, to evaluate their potential impact on your campaign

Communication and collaboration features that allow you to reach out to potential partners, negotiate deals and manage campaigns all in one place

Real-time social data that lets you monitor your target audiences across different platforms and track conversations that mention your brand to make informed positioning and messaging decisions

Discuss UK regulations around working with influencers
When working with Instagram influencers in the UK, comply with regulations set by the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP). Compliance ensures transparency and maintains trust with your audience. Failing to disclose partnerships can result in penalties for you and the influencer. For starters: influencers must disclose sponsored content or gifted products using prominent hashtags like #ad or #sponsored.