Make Your Job Description Stand Out

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Recruitment is all about marketing and sales. No doubt about it. When it comes to your products or services, you would create a buyer persona, write compelling marketing and sales copy to attract more leads. Same with recruitment too. A well-written job description keeping your candidate personas in mind is going to be the one to attract the right talent for you. Here are some tips for you to create your candidate persona. Make your job description stand out by writing it like you are talking to your right-fit candidates. Share about, who they are, what they will do, what you are looking for and what’s in it for them. Make sure you are using a job title that matches what job seekers would use to search for that job. While you want to utilize an industry-specific job title, be sure to also incorporate a standard job title that is commonly used in the job market to help you increase the visibility of your job posting.

5. Build a Pipeline of Engaged Candidates

You built your candidate persona aka target candidate profile for a particular job. Be proactive in building a candidate pipeline using your candidate personas. This way you don’t have to rush searching for candidates when a position honduras phone number resource becomes open and don’t have to make a hiring decision based on timelines. Look internally first. If you have an internal employee who has the skillset and is ready to move to another position when that position becomes open, then this will be the most cost-effective way. But if you’re looking externally, make sure you’re keeping track of those candidates you considered in the past for various positions but were not selected at that point. Keep your talent pipeline engaged through email marketing, newsletters, or by hosting virtual and onsite events to get to know them and for them to get to know you as an employer.

6. Incorporate Your Candidate Personas Within Your Sourcing Strategy.

You know by now who will be your target candidates, the social platforms/groups that they hang out the most and the benefits that matter the most. Use this information to source your candidates, use the information to create personalized messages when you reach out to them, and do some targeted promotions on the platforms that you know where your candidates are. Use the information to create targeted recruitment marketing and attract your candidates where they are! You will see a much better response on the quality of candidates and will be able to fill the position in a short period of time!