That is, it is not how suitable this thing is for a certain event

[mstakh.i.mo.mi]

The second postulate says that egocentrism is one of the most striking human qualities. Everything is learned through comparison, and almost every one of us tends to translate everything onto ourselves. For example, we watch a movie and project the heroes' behavior onto our own. People who are not like us seem different. But those who have the same qualities as us give a feeling of coziness and comfort. Thus, everything that is offered to a potential client for purchase is perceived through the prism of: "How is this related to me personally?" Example: a girl sees a dress that is perfect for a date, but she will buy it not because it is beautiful, but only because it matches the color of her eyes.


Not its amazing qualities, but one detail that will emphasize some advantage of the business owner database buyer. The third postulate is: people like to buy. Why does the desire to buy so often prevent people from living peacefully? It's all about the constant craving for something new. We inherited the inclination to hunt and gather from our ancestors. But this craving is often interrupted by suspicion and mistrust.


People are afraid of being deceived by sellers who, in their opinion, are looking for easy money. It is not hard to guess that the worst thing a salesperson can do is to be overly pushy. Pushiness always breeds distrust. To understand the rules of marketing that must be followed when working with any type of buyer, it is necessary to evaluate the principle of the human brain. Let us list some basic provisions: do not push the product; take into account clients’ emotional triggers and pain points; be able to understand the client's worldview.