Artificial intelligence and real-time CRM: the future of real estate

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The real estate sector is undergoing a revolution through an unprecedented digital transformation . With the rise of artificial intelligence and the use of real estate CRM, all kinds of processes are being improved . If you work in the sector, real estate CRM or real estate management CRM powered by artificial intelligence has become a benchmark , and possibly the future of this market.

How AI-powered Real Estate CRM Has Become the Future of the Industry
The current model for capturing leads in the real estate sector is outdated. Until now, it largely depended on cold calling and direct contact with potential sellers or landlords.

crm real estate management
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The arrival of artificial intelligence and the use of CRM for chile phone number lead real estate management significantly reduce the search process , facilitating buying and renting and attracting more sellers and landlords.

According to a recent report by Stratesys , its AI-powered real estate CRM has managed to improve lead conversion rates by up to 400% thanks to fast contact and advanced AI tools.

Using CRM for real estate management allows each advertisement to be personalized based on the user's preferences , to provide better information about the services and the environment in general.

This translates into an improved user experience and more data to be able to decide whether to buy or rent a home. And the use of this type of real estate CRM in real time allows for optimizing the management of queries, increasing the conversion rate.

AI powers real estate management CRMs
In addition, the use of artificial intelligence allows for improved personalization of real estate ads. A good real estate CRM includes generative text technologies that allow property descriptions, images, and even the order of presentation to be adapted based on the user's specific interests.

CRM
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Not to mention other geolocation or similar services, which have become key elements to attract today's user, ensuring effective personalization without losing human contact at the key moment.

Furthermore, the future of the real estate sector makes it clear that digitalisation is the future of the sector. Stratesys itself indicates in its report that the future involves the use of virtual assistants that will complement the work of real estate agents in the process of accompanying clients .

These personal assistants will be responsible for making the first contact, implementing reminders and automating follow-ups, so that clients will have personalized advice tailored to their needs.

And in the case of human agents, they will be in charge of carrying out the negotiation and closing of sales , so they continue to play a fundamental role. So it is clear that we must anticipate changes in demand behavior and invest in digitalization to improve the customer experience and improve the closing of leads.

As you may have seen, the use of real estate CRM powered by artificial intelligence is going to be the future of the sector. So if you have a business related to this sector, it is highly recommended to consider the digitalization of your company .

At MASMOVIL NEGOCIOS we hope to have helped you understand the reasons why the use of real estate management CRM powered by artificial intelligence will be the future of the sector, so that you can adapt your business to the new times.