First of all, we recommend that you set the subdomain name to a string that represents the "site theme." If you set a string that is not related to the site theme, users may wonder, "Isn't the information correct?"
Another important point is to make the subdomain name as short as possible. Subdomain URLs tend to be long because they are constructed by adding characters to the main domain.
If the URL is long, it can be tedious to type it out manually and difficult to read when written on paper, etc. For this reason, making sure to keep the subdomain name concise will improve usability.
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Benefits of using subdomains
There are benefits to opening and running a website on a subdomain.
When starting a website, one option is to acquire a new, unique domain, but here we will introduce the benefits of using a subdomain.
Advantages of using subdomains
Can inherit the reputation of the main domain
Google's search engine evaluates websites based on main domains and websites based on subdomains separately.
It is believed that the evaluation of a domain also has some influence on subdomains. Therefore, if you already have a main domain, it would be more advantageous to operate a website with a subdomain than to acquire a new domain and start a website.
Subdomains inherit some of the reputation of the main domain, which can give them an advantage in terms of SEO, such as making it easier to rank in certain areas.