How to Leverage Social Marketing to Promote Your Organization's Event

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In 2019, it’s impossible to ignore the overlap between physical and digital marketing. While it was once thought that marketing would go completely digital, some companies and influencers have noticed that building a relationship with customers through physical marketing efforts can still be extremely valuable. Events are surprisingly effective parts of this overlap.

While some may think of “events” as formal gatherings, the digital age has allowed more casual occurrences to be seen as “professional.” From live podcasts to networking brunches, businesses can organize easygoing get-togethers for the same reasons that they would a banquet or gala. But regardless of the crowd or category, every kind of marketing event has one thing in common: it will be promoted on social media.

The goal of using social media to advertise your event is to attract your target ghana phone number resource demographic, funnel people to branded social media accounts, and develop a base of loyal recurring attendees. Digital and physical promotions fuel each other, and both are important for long-term goals such as building a customer base and hosting more formal events in the future. However, achieving this requires a clear vision, strong execution, and innovation to maximize each event’s potential.

Discovering the Vision for the Event
To craft a strong vision for your event, there are three steps to follow:

Set an overall goal (such as funding, brand loyalty, or community causes)
Choose your target audience
Determine what event your goal and audience call for
The vision for your event may be strongly related to the immediate needs of your company. Do you need new employees? Is there expertise you’re lacking? Are there other organizations and influencers you would like to network with? The ultimate goal of these events should be to meet a business need such as these.