If we improve it to 1,200 yen (LTV) / 100 yen (advertising cost) x 100 = 1200%, the effectiveness of advertising will also improve.
It can be said that.
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LTV is the focus of marketing! The benefits thailand telegram phone number list customers bring will be the next indicator
Can develop into loyal customers
By making an effort to communicate carefully and in line with customer needs, you can encourage customers to not only purchase the same product, but also a higher-grade product (upselling) or even related products (cross-selling).
It is important to increase the average customer spending and cultivate as many of these loyal customers who spend a lot of money as possible. It is also important to differentiate yourself from loyal customers by offering them special benefits and experiences.
Aim to cultivate loyal customers who are attached to your company's services and products.
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[BtoC area] Explaining five lead nurturing methods!
Uncover dormant customers
Among existing customers, there are many dormant customers who say, "I used the service in the past, but I no longer use it."