It should be noted here that, except when spreading in social networks, this part of the content should be made as detailed as possible. In other scenarios, posters should be concise and can be designed by extracting keywords.
3. Guide
Here, our task is to guide users to have the desire to consult and buy. To accomplish this task, in addition to the user pain points and user needs we have laid out before, we also need to complete the following tasks:
Trust endorsement: Let users trust us. 100 million BTC, endorsement from big names, endorsement from financial institutions, endorsement from celebrities;
Reflection comparison: original price xx, current price xx;
Embodying anxiety: one hour a week, wealth improvement;
Reflect value: Sign up for a full set of xxx for free;
Reflect a sense of urgency: free for a limited time, 0 yuan/year;
Reflecting the popularity of the market: 30 issues have been launched, with more than 80,000 people participating...
Finally, it is about guiding conversion. We all know that the most common conversion entrance of posters is QR code, which can be adding assistants, public accounts for attracting traffic, WeChat groups, etc., but many people will subconsciously ignore one problem: adding guiding words.
What is a guide? It is what we often see, "Scan the code to add xxx and get xxx for free." It is basically "a verb + benefit." Its purpose is also very simple, which is to teach users what to do and give users a hint: "You can get benefits if you do this," so that they will subconsciously follow your instructions and achieve user conversion.
What specific welfare content can be put, let me give you a few examples:
Online courses for famous people: such as product manager courses, operation courses, famous teacher examination courses, etc.
21-day training camp: training camps with themes such as reading clubs, fitness plans, and early rising plans
Discounts and benefits: Get prizes and benefits at low prices or even for free, including books, snacks, small ornaments, etc.
Learning materials collection: applicable to all industries, you can get free materials by joining the group or following the official account
Recommended plans: Join the group to get dressing plans, travel plans, weight loss plans, etc.
What needs to be noted here is: no matter what industry or type of welfare, we must pay attention to awakening the user's conversion motivation. Only by making the user feel that this behavior is valuable to him can he be driven to complete the conversion.
Now you can understand why so many artists and copywriters complain every day, it turns out that making a poster is not just about looking good, there are so many things involved!
Of course, the importance of making a good fission event poster is beyond doubt, but the event goals, resources, plans, and execution are equally important. If you want to learn more essential skills for marketing management, you can choose Mr. Zhao Yang from Houchang College's "Marketing Director Training Course", which comprehensively explains everything from users to products to channels, content, growth, and performance improvement. You can become a high-paid marketing management talent through 24-day systematic learning. Now add Assistant Pineapple to receive the video course "How to Do the Details of a Project from 0-1" for free~