Thanks to this analysis, it becomes clear what sources

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In this case, this tool will be extremely useful, especially when combined with a SWOT analysis. PEST analysis is not difficult to conduct, but do not be fooled by its simplicity, as mistakes happen regularly and can cost a business dearly. In our article, we will tell you what the goals of PEST analysis are, talk about the stages of its implementation and give an example for a beauty salon. Deciphering PEST Analysis PEST analysis is a marketing tool that is one of the forms of economic research.


influence the business. We are talking about those characteristics that the head of the instagram database company cannot influence. For example, the political regime; laws that have already been adopted or are under consideration; various unexpected situations. A great example of such an unpredictable problem is the coronavirus pandemic, which began in 2020 and continues to this day. It has brought its own restrictions and adjustments to business in almost all industries.


Companies that were forced to close for this period suffered huge losses. Using PEST analysis, you can get accurate data on the impact of the epidemic on your business. “PEST” is an acronym that stands for: P (Political) — that part of the business that interacts with the external environment, in particular, with political factors; E (Economical) — resources that are located in the country as a whole, and in the regions where the company is represented in particular; S (Social) - everything that relates to customer behavior and personnel selection; T (Technical) - various innovations and other changes in the business environment that relate to the technical and commercial aspects of business.