How to Get New Instagram Followers and Turn Them Into Customers
Finding new customers on Instagram is the desire of many.
Ben Heath of Lead Guru has written a handy guide (in English) for creating a really working strategy for gaining Instagram followers using Facebook Ads.
e.
choose Instagram as your custom audience source
The advice is to start with all the people indian mobile number who have interacted with your Instagram business profile in the last 365 days and save it. Here is the guide.
Now create a lookalike audience (1%) to the one you created previously. Here you can see how to do it.
Then create a new campaign in Ads Manager and after targeting it to this latest audience you created, select Instagram as the only ad placement.
Ben suggests you create a video (about 15 seconds long) and further narrow your placement to Instagram Stories.
The video he created was made with his smartphone outdoors. You can also do it inside your office, it doesn't matter. What makes the difference is the naturalness of the presentation and the content of the message.
Ben simply introduces himself and explains what his agency does for its clients. The call to action is equally simple: “if you are interested in what I do, visit my profile and we will talk again very soon”.
What are the 2 aspects that in my opinion make this strategy effective for finding new customers through Instagram?
You don’t bother your user, you don’t ask them to fill out any forms or even to leave Instagram. They will eventually decide to follow the link you put in their bio.
Through a retargeting campaign you have the opportunity to start a funnel marketing strategy towards all the users who have visited your profile (hence the phrase “we’ll talk to you soon”).
Create a Custom Instagram Audience
7. Create an ad to invite users to contact you in chat and increase the possibility of finding new customers
invite users to contact you in chat to find new customers
A possible alternative to all the ways I've mentioned so far to find new potential customers online thanks to Facebook are ads that allow users to interact with you on Messenger, WhatsApp or Instagram Direct.
Campaign Goal Message Consideration
The goal of these ads, in fact, is to open conversations to connect you with your customers.
You therefore have the possibility to:
Generate new contacts.
Increase online sales.
Provide support to your customers.
You can find more information about the Messages goal here .
Here are some possible applications:
Make an appointment at your beauty center.
Provide more information about the new insurance package launched by your agency.
Send a discount code that can be used within your e-commerce .
Request a quote for the service of your office that you are promoting.
Provide 1-on-1 preliminary consultation.
Showcase your agency's travel packages tailored to the customer.
Request to send your company brochure.
Which chat is best to open to start a dialogue with your users?
Facebook lets you freely choose between Messenger, WhatsApp and Instagram Direct. However, I would like to offer you a couple of tips:
Always do a test to understand which platform your audience loves the most.
Instagram Direct, unlike Messenger and WhatsApp, is integrated into Instagram, so your customer doesn't have to leave the app to chat with you.
Match the chat type to your ad placement (e.g. only show your ads on Instagram if you choose Direct as your channel).
Finally, don't confuse one-click WhatsApp ads with WhatsApp Marketing