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In this way, it is becoming easier to take steps to encourage users to choose your company, which is another point to keep in mind when thinking about engagement. In today's world where users obtain information themselves, it will be difficult to maintain regular contact through measures such as airing commercials and distributing flyers alone. If you feel like there's no need to implement any engagement measures, it's possible that your competitors are increasing their engagement with potential customers in the meantime.


How to measure engagement rate As mentioned sweden telegram phone number list at the beginning, the definition of engagement varies from case to case. The measurement methods vary depending on the case, so here we will introduce some representative examples. Engagement web Measurement by web survey One example is "web surveys," which allow you to hear customer feedback directly. Among these, the Net Promoter Score (NPS), which quantifies customer loyalty, is a highly accurate and widely used method. A unique feature of NPS is that it asks respondents to answer questions such as, "How likely are you to recommend this product to your acquaintances and friends?" on a scale of 1 to 10.


The results are quantified and then labeled as "promoters," "passives," "detractors," etc. to determine the degree of relationship with the customer, such as whether they will become a potential customer. Social Media Measurement The mainstream way to measure engagement on social media is to check how many reactions (likes, clicks, etc.) there were to your company's posts. Here we will explain using "Twitter" and "Facebook" as examples. Twitter Actions used to measure engagement on Twitter include "likes," "retweets," "replies," "follows from posts," and "clicks on images, videos, links, etc.