A similar term is "web marketing," which refers to marketing that takes place "online," such as on websites and social media. Web marketing is a part of digital marketing On the other hand, digital marketing has a broader scope than web marketing, and also includes non-web digital technologies such as AI technology and marketing automation (MA). If you want to learn more about digital marketing, check out the following article: Also check out this article What is digital marketing? Explaining six methods [Basics] An explanation of the overall picture of digital marketing divided into three parts! We also introduce the secret to success 5 steps to creating a digital marketing strategy The digital marketing strategy will be developed according to the above steps.
Here we'll look at each step in more detail. 5 steps australia telegram phone number list to a digital marketing strategy Step 1: Design KPIs by working backwards from your sales goals Digital marketing is a type of marketing that should be linked to your company's sales contribution. For example, if you are selling a B2B product, you need to break down your sales target into smaller numbers as shown below and consider which numbers to use as KPIs. Sales target = number of orders x average order price Number of orders = Number of effective negotiations x Order rate Number of effective negotiations = Inquiries x Effective negotiation rate Number of inquiries = Number of sessions x CVR The KPIs you should set are as follows: Something that can be quantitatively measured By improving that number, KGI such as sales targets will also improve.
For more information on KGI and KPI, please see the article below. Also check out this article What are KGI and KPI? How to set goals for web marketing Step 2: Clarify your company’s positioning In order to consider measures to achieve KPIs, it is important to check your company's advantages over competitors and its position. By clarifying your company's positioning, it becomes easier to create a strategy to get people to choose your products and services.