How solo marketers can win support from both inside and outside the company Chapter 4: The basics of BtoB marketing and basic knowledge for immediate results4-1 Understand the difference between BtoB and BtoC4-2 Understand the immutable rules of BtoB marketing4-3 Gain a little design knowledge4-4 Make an effort not to bring people's feelings into decision-making4-5 "SAVE" A new framework for BtoB marketingColumn to develop a managerial perspective: Correlation between process and results Chapter 5 Product (Solution) There are neither resources nor budget to develop new products! .
What is important for marketers is the effort to brazil telegram data love their own products 5-2 "You are not listening to your customers at all" 5-3 How to conduct customer interviews 5-4 There is no need to be obsessed with new products! Column to develop a management perspective Can you hire a solo marketer? Chapter 6 Promotion (educational activities) No advertising know-how, no budget! 6-1 Lower the priority of full-scale promotion 6-2 Nurturing is not necessary 6-3 Steps for creating email newsletters 6-4 Thinking about branding Column to develop a business perspective Value not only CPA but also reproducibility and scalability (first half) Chapter 7 Place (Access) I don't have a store, and I don't have the money to exhibit at an exhibition7-1 If you can do the basics, you'll get more inquiries7-2 Don't aim for perfection in article creation.
Do as much as you can7-3 First MA settings7-4 Launching inside sales7-5 I don't have the man-hours to do a webinar... Column to develop a management perspective Value not only CPA but also reproducibility and scalability (second half) Chapter 8 Price (Value) Is it true that something is "expensive"? 8-1 Let's think about why it's expensive. 8-2 How to find the right price. Chapter 9: The value of solo marketers 9-1 The future is bright for solo marketers 9-2 Increasing the number of supporters leads to success Column to develop a management perspective: The value of solo marketers and BtoB marketers Author: Kokoro Osawa After joining Accenture as a new graduate, she joined Nile Co.
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