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" Collaboration between the marketing and sales departments leads to better lead generation. Make sure to communicate with both departments and have a common understanding. Step 3: Clarify your lead generation objectives and goals Once you have aligned with the sales department in step 2, set the goal of "why do you want to acquire leads" as your KGI . Here, be sure to include specific numerical values, such as "increase sales by 20% compared to the previous year.


" Once you have clearly defined the KGI, you also belgium telegram data set KPIs to measure the intermediate processes leading up to achieving it. The following metrics are often used as KPIs for lead generation: [Lead Acquisition KPIs] Website pageviews Number of social media followers Number of visitors to your website from ads Contact form bounce rate Email newsletter open rate etc. For more information on how to set specific KPIs, please see the article below. Also check out this article [With concrete examples] What are KGI and KPI? Introducing the mindset and steps required to set them Step 4: Target and dig deep In the next step, you will dig deeper into the point discussed with the sales department in step 2 about "what type of users do you want to turn into potential customers" and determine your targets for lead generation.


A technique often used to set targets is called "persona setting." A persona is a detailed description of your target users, including the following attributes: [Persona settings] age Occupation hobby Problems I'm facing Frequently used media and SNS etc. If you would like to learn more about this persona, check out the following article: Also check out this article How to create a persona that attracts customers If you are having trouble setting targets, we recommend trying the following: [Targeting tips] Conduct user surveys and interviews Check the reactions to your posts on social media Analyze existing customer data For more detailed targeting options, see the following article: Also check out this article [Template included] What is persona marketing? Explaining the benefits and how to create it Step 5: Choose the right strategy for your target Once you have set your target, you can select and implement measures that correspond to each stage they will reach before purchasing your product.