Results: customer assessment

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Results of the study

Sample 1 failed the test for any of the respondents. The resulting solution was extremely thick, difficult to apply to the surface, had weak adhesion, dried quickly, so the wallpaper formed folds. In addition, it left marks after drying, and the edges of the sheets had to be glued several times.

Sample 2 was characterized by non-uniform mass, lumps and unreliable gluing. It has good adhesion, but with a short-term effect.

Sample 3 is easy to prepare, flexible, bonds well, does not form folds on wallpaper, and is convenient to use. However, it quickly loses its properties in its finished form: it loses its viscosity after just one day.

Sample 4 was liked by all participants: it was easy to prepare and use, had a high degree of adhesion, and mass homogeneity. Only one participant encountered difficulties in smoothing, but the others did not encounter this.
research results

According to the head of the development overseas chinese in worldwide phone number data of the customer company, leadership positions in the market also have negative consequences.

First of all, these are the "laurels of the winner", which lead to a certain narrow-mindedness and conviction that there is nothing better than your product. For the same reason, the actions of competitors are underestimated (of course, because their market share is 2 times smaller!), and customer complaints cause a smirk and routine answers with standard phrases about non-compliance with the rules of operation of the product. Add to this an aggressive marketing strategy, the presence of a wide range of products even in a remote province. All this leads to the belief that your product will sell in any case.

At the same time, the power of the brand cannot be denied. Here is an example of consumer testing. The participants of the experiment were asked to open/close the doors of cars of various classes: premium, economy and middle segment. Needless to say, the well-known premium won. However, when the participants carried out the same assessment blindfolded, the middle segment unexpectedly turned out to be the leader.

Therefore, it was so important in our study that the participants did not know which brand the samples belonged to.

We tried to find real examples of such testing beforehand, but failed to find high-quality independent data. We also studied opinions on specialized forums: most participants explain their choice of materials by habit. Videos from manufacturers on YouTube also did not provide any clear information. In short, no serious tests were found in the public domain. This was the reason to develop our own project, the purpose of which was to obtain a high-quality objective assessment of the product.